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INSPIRED: How to Create Tech Products Customers Love cover

INSPIRED: How to Create Tech Products Customers Love

by Marty Cagan

  • IN PROGRESS
  • Started November 2026
  • First published 2008

product management technology

Marty Cagan’s flagship book on how the best technology companies build products.   It covers the role of the product manager, how empowered cross-functional product teams discover and deliver solutions that are valuable, usable, feasible, and viable, and the product discovery techniques used to reduce risk before engineering builds anything.