Positioning
- FINISHED
- Finished November 2020
- First published 1981
Explains that marketing is a battle for a place in the customer’s mind, not for the market itself. It shows how to find an open spot, own it and avoid line extensions that blur it.
Explains that marketing is a battle for a place in the customer’s mind, not for the market itself. It shows how to find an open spot, own it and avoid line extensions that blur it.