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The 22 Immutable Laws of Marketing cover

The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout

  • FINISHED
  • Finished September 2020
  • First published 1993

marketing branding

The authors list short rules, such as being first in a category and owning a single word in the buyer’s mind.   Each law is illustrated with examples of brands that followed or broke it.

Open Library