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The Cluetrain Manifesto cover

The Cluetrain Manifesto

by Rick Levine, Christopher Locke, Doc Searls and David Weinberger

  • FINISHED
  • Finished May 2019
  • First published 2000

marketing technology

The authors argue that the internet turns markets into conversations between real people and that corporate messaging will not work.   The book begins with 95 theses and expands them in essays.

Open Library